对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. consumer behavior：the process through which the ultimate buyer makes purchase decisions.
千泽 fish in the pool customer , client , patron , shopper , consumer: Customer is the most general word. A customer is someone who buys something from a particular shop. People who pay to use something such as a transport service can also be called customers . customer 是最笼统的词，指从某一商店购买东西的顾客。
Customer is a related term of custom. As nouns the difference between customer and custom is that customer is a patron; one who purchases or receives a product or service from a business or merchant, or intends to do so while custom is frequent repetition of the same behavior; way of behavior common to many; ordinary manner; habitual practice ...
